Tatevik Avetisyan

Adjunct Lecturer

Tatevik Avetisyan has been an adjunct lecturer at the American University of Armenia since 2016 teaching PR and Discourse Analysis courses.

Tatevik Avetisyan brings insights from her expertise in providing strategic communication consultancy to local and international businesses, international organizations, diplomatic missions, and academic settings. For over 14 years she has been practicing PR and communications with corporate and humanitarian organizations in Armenia and internationally.

Tatevik Avetisyan has been leading the PR Unit and projects at Deem Communications since 2011. Together with DEEM, AUA and IREX she initiated the first ever PR Summit in Armenia, a professional event that hosts local and international experts since 2014. Currently, she is also a communication and training expert in “Support to EU Communication on Reforms in Armenia II” project.

She enjoys sharing, teaching, mentoring, traveling and connecting ideas and people to reveal their full potential.

Tatevik Avetisyan holds an MA degree with the focus on Public Relations from Ball State University, Indiana, U.S. Her undergraduate specialty is in English, Spanish and teaching from Yerevan State Linguistic University after V. Brusov.



  • 2009-2011, MA, Ball State University, IN, U.S. (Muskie Fellow)
  • 1998-2000, 5-year Diploma with Honor (English & Spanish, Teacher), Yerevan State Linguistic University after V. Brusov
  • 2001-2002, Non-degree exchange program, Education/methodology (FSA-Ugrad), University of Wyoming, WY, U.S.

Courses taught:

  • EC232 - Public Relations
  • EC200 - Introduction to Discourse Analysis


  • “PR: Environmental Factors”: Emporium PR/Marketing Magazine, March 2013
  • “Blindness - Not an Obstacle to Success”: www.a1plus.am, November 10, 2007: (The article was written in the framework of “South Caucasus – A Part of Europe” workshop, Eurasia Partnership Foundation, Armenia).
  • “What Do You Know about Arine?”: the Sevan newspaper, issue # 14, December 6, 2004.
  • “World Mental Health Day in Gavar”: the Geghama Ashkhar newspaper, issue # 13, November 4, 2004.

Research database IDs:


  • Winner of Ball State University Department of Journalism Louie Award (2010)


Email: [email protected]

Phone: +37460 61 2581

Office location: 607MB

Office hours: may change - Fall T TH 10:00-12:00; Spring MWF 10:30 -12:30 or T TH 10:00- 12:00