Dr. Narine Yegoryan is an adjunct lecturer. She is also a postdoctoral research assistant at the Institute of Marketing at Humboldt University Berlin and a member of the Collaborative Research Center (CRC) Rationality and Competition, funded by the German Research Foundation. Her research expertise lies at the intersection of quantitative marketing and behavioral economics. She studies behavioral biases, especially consumer inattention, and their impact on consumer behavior and quantitative approaches to accommodating these in consumer choice models. Alongside her research, Dr. Yegoryan has taught a range of courses at Humboldt University Berlin since 2014 and achieved a finalist status for the Humboldt Prize for Excellence in Teaching in 2022 for her course “Customer Analytics and Customer Insights.” She has also shared her expertise at summer schools in Armenia and Cuba.
Education:
Dr.rer.pol. Business Administration - Humboldt University Berlin (Germany), 2020
M.Sc. in Economics and Management - Humboldt University Berlin (Germany), 2014
Master’s degree in Economics - Yerevan State University (Armenia), 2010
Bachelor’s degree in Economics (with honors) - Yerevan State University (Armenia), 2008
Research interests:
Quantitative Marketing, Marketing Research, Customer Analytics, Choice Modeling, Inattention, Choice Experiments
Current Research Projects:
Yegoryan, N., Guhl, D., and Paetz, F. (2023). When Zeros Count: Confounding in Preference Heterogeneity and Attribute Non-Attendance, working paper.
Published Research:
Dowling, K., Guhl, D., Klapper, D., Spann, M., Stich, L., and Yegoryan, N.(2020). Behavioral Biases in Marketing. Journal of the Academy of Marketing Science, 48(3), 449-477.
Yegoryan, N., Guhl, D., and Klapper, D. (2020). Inferring Attribute Non-attendance Using Eye Tracking in Choice-based Conjoint Analysis. Journal of Business Research, 111, 290-304.