Hrachuhi Mirzoyan, MBA, CMCE, MA, is a highly-qualified Public Relations and Marketing expert with over 16 years of experience across diverse industries. During her career she has implemented over 3000 projects with Non-Governmental Organizations, private sector, and Public-Private Partnership model entities.
The accomplished projects included but were not limited to the areas of strategy development, event management, relations with internal publics, customer relations, government and investor relations, commercial campaign development and implantation, design coordination and visual material production as well as content development, market research, optimization of marketing and Public Relations strategies, Corporate social responsibility strategy, media relations etc.
In all those occupations Hrachuhi acted both as internal consultant, and implementor. After gaining sufficient skills and knowledge Hrachuhi has undergone the process of acquiring certification of management consultant. Currently, Hrachuhi is conducting individual and company consulting in numerous industries mainly concentrating on new approaches to communication with various stakeholders, teaches at the American University of Armenia, also has a TV show on Economy, runs her communication agency.
Since 2005 Hrachuhi has been teaching PR and Marketing in higher education institutions and non-formal education platforms. At Yerevan State University Hrachuhi was teaching Radio Journalism, and Public Relations at the Department of Journalism, while at the Department of Sociology she was teaching at the Public Relations Distance Learning Program. Later in 2007, she started teaching at Russian-Armenian Slavonic University (teaching both in Armenian and Russian), and since 2016 she is an adjunct faculty at AUA.
Education
- MBA from American University of Armenia
- MA from Yerevan State University
- BA from Yerevan State University
Publications
Mirzoyan, H., (2007), Media Planning and PR Texts (Armenian), handbook for YSU Distance Learning Program.
Courses taught
BUS160-Principles of Marketing