Theofanis Varvoglis, Ph.D.

Professor

Faculty member’s name: Theofanis Varvoglis

Contacts (E-mail, telephone): [email protected],+374 60 61 2569

Office hours and room: PAB 237W

Short bio-career description of the faculty member

Fanis Varvoglis has a Doctorate in Marketing from Virginia Tech and specializes in Marketing Strategy and Entrepreneurial Decision Making. He is also an internationally certified mediator specializing in corporate disputes. He has been a professor of Marketing at San Diego State University, California, USA, adjunct professor at the University of Macedonia and the University of the Aegean in Greece, and Chair of the Business School at the American College of Thessaloniki. Since 2017 he is professor of Marketing at the American University of Armenia.

Essays and articles of his have been published in American, European, and Greek publications, and he has appeared on American and Greek television on issues relating to Marketing. He has implemented and coordinated studies and research in the private sector both domestically and abroad on education, strategy for corporations, startups, and not-for-profit organizations.

In 1998 he was president of the Greek Institute of Marketing, Macedonia, Greece. In 1997 he founded the volunteer group of the Alumni Association of the American College of Anatolia, of which he was a member of the Executive Board from 1995 to 1999 and president from 1999 to 2001. He has been a trustee of Anatolia College from 2001 to 2012 and a member of the Board of Directors of the State Museum of Contemporary Art from 2011 to 2014. He was President of the Anatolia Alumni Association in Athens in 2015. He has served as a member of the Advisory Board of the Anatolia School of Business Entrepreneurship Hub from 2014 to 2016.

Education and Degrees:

  • Doctorate in Marketing from Virginia Tech, USA
  • MBA, Adelphi University, USA
  • Bachelor in Macroeconomics, University of Macedonia, Greece

CV (uploaded)

Courses taught:

  • Marketing Management
  • Principles of Marketing
  • Consumer Behavior
  • Pricing Competition
  • Market Research
  • Managerial Decision Making
  • Advertising
  • Industrial Marketing
  • Entrepreneurship

Mission

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  • Outreach:
  • Research:

Areas of specialization:

  • Market Research, Marketing Strategy, Consumer Behavior, Pricing

Projects and researches conducted:

Title of the research/project

Funded Research and Projects

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Publications:

PUBLICATION LIST