Faculty member’s name: Armen A. Avakian
Contacts (E-mail, telephone): [email protected],060 61 26 05
Office hours and room: N/A
Short bio-career description of the faculty member
Mr. Armen A. Avakian is the Co-Founder and Chief Growth Hacker at Metrica Group. He was previously an advisor to the Prime Minister of Armenia, the CEO of Business Armenia and a Partner/Regional Director at the Garrison Marketing Group.
Armen has personally overseen projects that cover over 120 brands worldwide. He has operated in over 25 countries. His client list includes, but is not limited to Danone, Carlsberg, EFES, P&G (multiple countries), Carlsberg Balkans, LEGO Denmark, Sportmaster Russia, Raiffeisen Bank Hungary, etc.
Armen is a Professor of Applied Marketing Strategies (MBA level) at the American University of Armenia. He has previously also taught at CEU Business School based in Budapest, Skolkovo, IE Business School, etc.
He is also the Pavilion Director for Armenia as a participant of Expo 2020 Dubai.
Armen is a published marketer with articles in leading marketing and advertising magazines in different countries.
Education and Degrees:
- MBA, CEU Business School
MA in Finance, Armenia State University of Economics
CV (uploaded)
Courses taught:
- Strategic Marketing
- Marketing Management
- Digital Marketing
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Publications:
Articles:
The Doctor House of Marketing
Nov 1, 2012
BrandAge Magazine Turkey
The Consumer Perspective – Celebrities and Brands Alignment
Apr 2013
MediaCat Turkey
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