Dr. Anahit Armenakyan successfully completed her doctoral studies at Carleton University (Ottawa, ON). She has taught several marketing courses at Carleton University (Canada), Laurentian University (Canada), and the State Engineering University of Armenia (Armenia). Currently, at Nipissing University, Dr. Armenakyan teaches a diverse range of marketing courses, encompassing consumer behavior, advertising and promotions, digital marketing, and social marketing. Her practical experience in Armenian, American, and international companies has provided her with a comprehensive perspective, which she adeptly incorporates into her course materials. Additionally, she has held Visiting Professor positions at Vilnius University (Lithuania) and the American University of Armenia (AUA), and currently serves as an Adjunct Lecturer at the AUA.
Education
PhD, Carleton University
MBA, University of Pittsburgh
MBA, American University of Armenia
MSc, State Engineering University of Armenia
Courses taught
BUS160, Principles of Marketing
Publications (Peer Reviewed)
Book Chapters
Armenakyan, A. (2022). Life on the Two Sides of the Pond. In T. Sibbald, & V. Hadford (Eds.), Academic Sabbatical as a Voyage of Discovery (pp.105-128). University of Ottawa Press.
Journal Publications
Brown, N.R., Armenakyan, A., & Piper, L. (2021). Early adopters’ philosophies, practices and perspectives on eco-tourism and eco-certification: The case of ecotourism in Jamaica. Multidisciplinary Business Review, 14(1), 120-136.
Armenakyan, A. (2020). Gettreated.co: A digital medical tourism concierge service in Armenia. Ivey ID: 9B20A028. London, Canada: Ivey Publishing
Armenakyan, A., O'Reilly, N., Heslop, L. A., Nadeau, J., & Lu, I. R. R., (2016). It’s all about my team: Mega-sport events and consumer attitudes in a time series approach. Journal of Sport Management, 30(6), 597-614.
O'Reilly, N., Armenakyan, A., Lu, I. R. R., Nadeau, J., Heslop, L. A., & Cakmak, E. (2016). Sport mega-events and tourism: Contrasting the influence of host country and event. International Journal of Sport Management and Marketing, 16(3-6), 280-296.
Dikcius, V., Armenakyan, A., Urbonavicius, S., Jonyniene, G., & Gineikiene, J. (2015). The influence of children on family purchasing in Lithuania and Azerbaijan. Organizations and Marketing in Emerging Economies, 5(2), 79-96.
Doyle, J. & Armenakyan, A. (2014). Value creating mechanisms within the market orientation-performance relationship: A meta-analysis, Journal of Strategic Marketing, 22(3), 193-205.
Armenakyan, A., Heslop, L. A., Nadeau, J., O'Reilly, N., & Lu, I. R. R. (2013). Tell me who's your host and I'll tell you who you are: Olympic Games image before and after the 2008 and 2010 Olympic Games. International Journal of Sport Management and Marketing / Special Issue "Advances in Sport Tourism Marketing & Management", 14(1/2), 71-95.
Heslop, L. A., Nadeau, J., O'Reilly, N., & Armenakyan, A. (2013). Mega-event and country co-branding: Image shifts, transfers, and reputational impacts, Corporate Reputation Review / Special Issue on "Nation Branding", 16(1), 7-33.
Armenakyan, A., Heslop, L. A., Nadeau, J., O'Reilly, N., & Lu, I.R.R. (2012). Does holding the Olympic Games matter?: Canada’s image before and after the 2010 Olympic Games. International Journal of Sport Management and Marketing / Special Issue on "Consumer Behaviour in Sports", 12(1/2), 111-140.
Doyle, J. D., Heslop, L. A., Ramirez, A., Cray, D., & Armenakyan, A. (2012). Trust building in wine blogs: A content analysis. International Journal of Wine Business, 24(3), 196-218.
Heslop, L. A., Cray, D., & Armenakyan, A. (2010). Cue incongruity in wine personality formation and purchasing. International Journal of Wine Business Research, 22(3), 288-307.
Other contributions (Reports)
Brown, N. & Armenakyan, A. (January, 2020). "In search of welcoming neighbourhoods and adequate housing: The experiences of recent newcomers in North Bay and Timmins, Ontario," Pathways to Prosperity: Canada, Available from http://p2pcanada.ca/wp-content/blogs.dir/1/files/2020/02/In-Search-of-Welcoming-Neighbourhoods-and-Adequate-Housing.pdf
Brouard, F., Neilson, L., & Armenakyan, A. (October 31, 2012). "Small charities: An analysis of change in fundraising activities," SCSE-CSES Research, Carleton University, Available from https://www.mtroyal.ca/cs/groups/public/documents/pdf/ins-brouardrpt1.pdf
Neilson, L., Brouard, F., & Armenakyan, A. (2012). "Fundraising methods: Past, present, future," SCSE-CSES Research, Carleton University.
Recent conference presentations
Armenakyan, A. & El Banna, A. (2022). Consumer ethnocentrism in pre- and post-war Armenia, Armenian Economic Association 2022 Annual Conference, Yerevan (Armenia), June 30-July 2, 2022.
Adler, A., Brown, N., & Armenakyan, A. (2022). Why am I here? Choristers’ perception of the university community choir, An Abstract, Academy of Marketing Science 2022 Annual Conference, Monterey (CA, USA), May 25-27.
Armenakyan, A. (2021). Youth Olympic Games: Canadian perspective. Abstract, Virtual, The 15th International Symposium for Olympic Research, London, Ontario, Canada, October 15-16.
Armenakyan, A. (2020). Nairian-Armenia: International expansion, North American Case Research Association (NACRA) 2020 Annual Conference: Start-up Case Workshop, (Online-only), October 8-10.
Brown, N., Armenakyan, A., & Shahi, A. (2020). The impact of cricket on immigrant social inclusion in Northern Ontario communities, Annual Conference of Administrative Sciences Association of Canada: Sport and Tourism Division, Virtual Conference, June 12-15.
Armenakyan, A. (2019). Team-building activity to deliver marketing concepts, Structured Abstract, Proceedings of the 2019 World Marketing Congress, Marketing Education track, Edinburgh, Scotland, July 9-12.
Armenakyan, A. (2019). Youth sport participation and Youth Olympic Games, Structured Abstract, Proceedings of the 2019 World Marketing Congress, Special Session: Sports Marketing, Edinburgh, Scotland, July 9-12.Armenakyan, A. & Baregheh, A. (2019). Organic Fresh Produce Purchase Behaviour in Armenia, 2019 Armenian Economic Association Conference, The Armenian Economic Association (AEA), Yerevan, Armenia, June 27-29.
For a complete list please see Dr. Armenakyan’s faculty web-page at https://faculty.nipissingu.ca/anahita/
E-mail: [email protected]
Phone: +37460 612605
Office location: 220W(PAB)